Creating Family Moments...

Each year, as scout elves leave the North Pole and arrive at the homes of the families they love, we hear the gleeful sounds of children. They’re spotting their scout elf friends for the first time that year—or meeting for the first time their very own scout elf, sent from Santa himself. Those of us who work with Santa love this moment most of all. Read More

Today’s the day!

The Elf on the Shelf®: A Birthday Tradition is on sale across the country—and on Thursday, the authors of The Elf on the Shelf® will talk about the new book and the special tradition with Kathie Lee and Hoda on NBC’s Today Show. Read More

Santa Loves Birthdays, Too!™

Mark your calendars! On October 22nd, The Elf on the Shelf®: A Birthday Tradition will hit store shelves nationwide! The book recounts the special way that birthdays are celebrated in the North Pole—and tells you how to invite your elf to visit for YOUR special day! (Also includes a fabulous birthday outfit for your elf to wear!) Read More

Grandparent’s Day!

Here’s a treat grandparents will love! The scout elves made a special booklet just for kids to give to their grandparents! Fill in the blanks, decorate with plenty of color and sparkle, and put the pages together. It'll be a special gift of love for someone who loves you so much! Read More

Calling All Teachers!

Visit The Elf on the Shelf® Teacher Resource Center today, and register for FREE classroom activities, lesson plans, and emails from Santa Claus! Read More