Santa Loves Birthdays, Too!™

Mark your calendars! On October 22nd, The Elf on the Shelf®: A Birthday Tradition will hit store shelves nationwide! The book recounts the special way that birthdays are celebrated in the North Pole—and tells you how to invite your elf to visit for YOUR special day! (Also includes a fabulous birthday outfit for your elf to wear!)

Santa is excited to introduce the new Birthday Club Page! From this page, you can access your child’s letter from Santa and their virtual North Pole birthday party all in one place.