A Behind-the-Scenes North Pole Photo Shoot

Hello, fellow fashionistas, Fifi Frostbite here! As the North Pole’s number one Fashion Correspondent, I’m an expert on all things sparkly and stylish, which is why I’ve put together a special sneak peek of this season’s Claus Couture Collection®. My full report on the North Pole's Claus Couture photo shoot will be out on Nov. 9 (stay tuned!), but I wanted you to have an exclusive look at the fabulous finds your elf may show up in this Christmas season! Each hand-crafted piece in Mrs. Claus’ collection is sure to excite your elf’s flair for the fashionable. Read on to see some of the reasons I’m loving this year’s new looks!

Behind the Scenes at Fashion Week - The Elf on the Shelf

1. Little Chef Cookie Kit hat and apron  |  2. Sweet Tees

Sugar and spice and everything nice—that’s what these designs are made of! It’s no secret that elves have a soft spot for sugar, and these sweet ensembles let them show it! Even in the kitchen, it’s important to accessorize and look your best, which is why I love the Little Chef Cookie Kit hat and apron. They are a recipe for success for any culinary-inclined elf! Meanwhile, this trio of Sweet Tees is a serious must-have for any cocoa or candy cane loving elf!

Behind the Scenes at Fashion Week - The Elf on the Shelf

1. Spirited Cheer Gear  |  2. Twinkle Toes Tutu  |  3. Spirited Soccer Set  |  4. Born to Scout Tees

For the Scout Elf who never takes a second to rest, I present the athletic looks that will keep them in current style! First, take a look at these two Spirited Sets for cheerleaders and soccer superstars. The red, white and black designs are sleek and stylish, and I just cannot get enough of those pom-poms! Any prima ballerina will look her part in the Twinkle Toes Tutu, while the Born to Scout Tees are just the right look for elves who are hitting the gym to complete their Scout Elf training.

Behind the Scenes at Fashion Week - The Elf on the Shelf

1. Jolly Jammies  |  2. Making Spirits Bright PJs  |  3. Fa-La-La Footie Pajamas  |  4. Fa-La-La Reindeer Pajamas   |  5. Relaxing Robe and Slippers

OK, somebody get me a cup of hot cocoa—I cannot wait to snuggle up in these plush PJs! This year’s collection delivers on several levels: not only are these pajamas soft and cuddly, they come in every style imaginable. There’s even a set for reindeer! However your elf chooses to relax in style this season, they cannot go wrong with this comfy sleepwear.

Behind the Scenes at Fashion Week - The Elf on the Shelf

1. Sleigh Rider Denim Jacket  |  2. Polar Pattern Set  |  3. Caroling in the Raincoat  |  4. Wonderland Winter Set  |  5. Polar Pattern Set for Reindeer

You know how the saying goes: Let it snow, let it snow, let it snow. And with warm outdoor accessories like these, I could not agree more! Supercool scarfs, hip hats and fantastic footwear are just a couple of the reasons I’m putting all of these Claus Couture outdoor looks on my Christmas wish list for me and my Elf Pets® Reindeer friends.

Behind the Scenes at Fashion Week - The Elf on the Shelf

1. Hip Holiday Wear  |  2. Rockin’ Reindeer Skirt   |  3. Classy Christmas Dress  |  4. Arctic Expressions Tees

This year’s Yuletide party looks are all about showing off personality. Whether plaid and preppy or cool and casual, Mrs. Claus has created several looks elves can slip into for a fancy gala or a lazy Sunday shindig. Note the vintage-inspired styles that have touches of flair, like the reindeer on the ‘50s-style Rockin’ Reindeer Skirt—Trés chic!


Keep an eye out for Fifi’s full report on all of the sensational seasonal looks in action at the North Pole photo shoot, coming your way on Nov. 9. Until then, visit our Adoption Center Locator to find out where these Claus Couture Collection® styles are available near you!