Building Good Character with a Mobile App

Can an app do more than offer a gaming experience? We think so. Santa and all of his Scout Elves at the North Pole are dedicated to helping kids achieve recognition on the nice list, but to get there, they need to do more than just “be nice.” We want them to demonstrate good character!

In the Elf Pets®: A Reindeer Tradition—Santa’s sleigh won’t fly because there's a lack of Christmas spirit. According to the book, it is faith, hope and love that make up the essence of the spirit of Christmas. So, the book encourages kids to adopt, love and care for their real Elf Pets® Reindeer. When we learn to take care of something outside of ourselves, that's when we truly understand the real meaning of love and kindness—two of the building blocks of Christmas magic.

The New Elf Pets® Reindeer App promotes these principles, too, but in a way that is both fun and meaningful to kids.

Within the app, your family can interact with a virtual reindeer pet and play games to fill the Christmas Magic Meter™. Most importantly though, your kids can earn Elf Pets® Care Badges™ in two ways:

  1. By loving and nurturing this app's virtual reindeer
  2. By caring for the real reindeer pet included in the Elf Pets®: A Reindeer Tradition box set.

Children earn these Elf Pets® Care Badges™ by doing thoughtful and kind deeds for others, as well as for their pet reindeer. By earning these badges, children become a part of building enough Christmas magic to help Santa’s sleigh fly on Christmas Eve. What could be cooler than that?

The Elf Pets® Reindeer app is available now on iTunes. We hope this app can open other opportunities for you as parents, teachers and grandparents to discuss other ways in which kids can build good character—and Christmas Spirit!

The Scout Elves can’t wait to hear what you think! Don’t forget to share with us on Facebook and Twitter.