A Game for Kids on Thanksgiving Morning

Millions of people will line the streets of New York or relax in front of their televisions on Thursday to catch a glimpse of the balloons bouncing through New York City in The 92nd Annual Macy’s Thanksgiving Day Parade®! As you watch along from the crowd or at home with a cup of hot cocoa, play this Expert Eye Game handcrafted by the Scout Elves to turn up the fun on your parade watching plans! Read More

An Elf’s Story Activities for Kids

Meet the characters of An Elf's Story, test your animated special knowledge and print out fun activity and coloring sheets that your kids can use next time you turn on your family's favorite Christmas special featuring Santa's Scout Elves! Read More

Our December Product Picks

Looking for something new and different this Christmas season featuring your favorite scout elf? Here’s a guide to some of the more unique stocking stuffers, dinnerware, décor, clothes and yummy treats that were approved by Santa himself! Read More

All Things Elf: Our November Product Picks

Christmas is just around the corner, and with it comes everyone’s favorite North Pole helpers adorning fun holiday finds for your kids, yourself and your home! It’s time to show off your Christmas spirit with The Elf on the Shelf® items that make the season merry and bright—and also make perfect Christmas gifts and stocking stuffers. From dinnerware to decorations, here are the scout elves’ must-have Elf on the Shelf items that are on shelves now! Read More

Share Your Thanksgiving Day Parade Tradition With Us!

What’s as long as eight bicycles and as tall as a five-story building? The Elf on the Shelf® balloon, of course! Tomorrow, The Elf on the Shelf® will soar down 6th Avenue in New York City as part of The 88th Annual Macy’s Thanksgiving Day Parade®! We know waking up and watching the parade with your family is a time-honored tradition for many of you, and we’d love to see your reactions when you see The Elf on the Shelf® float by on Thanksgiving morning. Tune into NBC at 9:00 a.m. EST on Thanksgiving Day to catch the parade and see The Elf on the Shelf® balloon in action! Read More

Building Good Character with a Mobile App

Can an app do more than offer a gaming experience? We think so. Santa and all of his scout elves at the North Pole are dedicated to helping kids achieve recognition on the nice list, but to get there, they need to do more than just “be nice.” We want them to demonstrate good character! Read More

The Elf on the Shelf® Loves Teachers!

As sure as Christmas morning, Santa loves teachers! But few people may know that Santa’s colleagues at The Elf on the Shelf® also have a passion for supporting education. Before engaging imaginations with the enchanting story The Elf on the Shelf®: A Christmas Tradition, authors Carol V. Aebersold and Chanda A. Bell were engaging children in the classroom as public school teachers. Even after choosing to pursue publishing full time, the mother-daughter duo has kept their passion for education an important cornerstone of their child-centric endeavors. The Elf on the Shelf® offers special teacher resources, giveaways and this year Carol and Chanda will make stops at select schools during their 2014 Book Tour. Read More

Celebrating Birthdays — North Pole Style!

The Elf on the Shelf®: A Birthday Tradition, is a great opportunity for your family’s scout elf to visit your little one for a special 24-hours-only birthday visit. Here are seven ways in which you can create birthday memories with your elf that are sure to last a lifetime. Read More

The New Birthday Club!

When my mom and I launched The Elf on the Shelf®: A Birthday Tradition, we were excited to embark on a new adventure with Santa and his scout elves. Our goal for this birthday-themed sequel was to delight the innumerable children who have pleaded with us—and with Santa—to let their elf visit more than once a year. By granting this birthday wish, we once again saw our desire to create meaningful family moments come to life. Read More

Making Memories...

When my Mom and I first decided we would approach Santa about writing another book—a new tradition focused on a child’s birthday—it was the result of having received thousands of letters from kids all over the world asking if their “scout elf” could return for their birthday. They implored us in person, over the phone, via email, and, of course, using the time-honored tradition of the stamped letter. Even my own children, knowing that I work for Santa, asked if he could send their elf back for their birthdays. Read More

Today’s the day!

The Elf on the Shelf®: A Birthday Tradition is on sale across the country—and on Thursday, the authors of The Elf on the Shelf® will talk about the new book and the special tradition with Kathie Lee and Hoda on NBC’s Today Show. Read More

Santa Loves Birthdays, Too!™

Mark your calendars! On October 22nd, The Elf on the Shelf®: A Birthday Tradition will hit store shelves nationwide! The book recounts the special way that birthdays are celebrated in the North Pole—and tells you how to invite your elf to visit for YOUR special day! (Also includes a fabulous birthday outfit for your elf to wear!) Read More

Calling All Teachers!

Visit The Elf on the Shelf® Teacher Resource Center today, and register for FREE classroom activities, lesson plans, and emails from Santa Claus! Read More