Managing Parter | CCA and B, LLC and
Co-Author of The Elf on the Shelf®
Carol Aebersold is the co-author of The Elf on the Shelf®: A Christmas Tradition and the sequel, launching this season: The Elf on the Shelf®: A Birthday Tradition. She is also the mother of Christa Pitts and Chanda Bell, the twin CEOs of CCA and B (Creatively Classic Activities and Books), the publishing company Aebersold founded with her daughters. To many children (and many of her employees), Aebersold is nothing less than a direct line to Santa—and that is especially clear during the holiday season, when she travels for as much as 8 weeks to do as many as 100 events in support of The Elf on the Shelf®.
Aebersold taught music for the majority of her adult life, and that experience stood her in good stead in her role as an executive producer of An Elf’s Story™ in 2011. Aebersold co-wrote the special’s original songs, “Each and Every Christmas,” as well as “Extravaganzalorious.” She was named the Georgia Small Business Person of the Year by the Small Business Association (an honor she shares with her daughters.)
This year, Aebersold will travel again across the U.S., bringing the tradition of The Elf on the Shelf® to children and their families, and doing media interviews and book signings in support of the brand.
Co-CEO | CCA and B, LLC and
Co-Author of The Elf on the Shelf®
Chanda Bell is one of the true visionaries behind the beloved holiday brand, The Elf on the Shelf®. A former reading and English teacher, Bell is the co-author (with her mom, Carol) of The Elf on the Shelf®: A Christmas Tradition and the new sequel, The Elf on the Shelf®: A Birthday Tradition. At CCA and B, the company Bell co-founded with her twin sister, Christa Pitts, and her mom, Bell leads the creative side of the business, cultivating a careful focus on products and traditions that create meaningful family moments.
In 2011, The Elf on the Shelf® came to life as an animated special. An Elf’s Story™ debuted and aired twice on CBS, boasting a combined viewing audience of almost 10 million people. Bell co-founded Big Canoe Entertainment—the production company that produced the special—and served as one of the executive producers on the project. She co-wrote the script and penned the lyrics to one of the musical numbers.
Bell was named the Georgia Small Business Person of the Year by the Small Business Administration (an honor she shares with her mom and sister). She and her sister were also named as finalists for the 2010 Ernst and Young Entrepreneur of the Year. In 2011 Bell was awarded the University of West Georgia’s spotlight award and in 2012 she received the Young Alumnus of the Year award from Reinhardt University. Under the guidance of Bell and her sister, CCA and B was recognized in 2010, 2011, and 2012 as one of Inc. magazine’s 500 fastest growing companies.
Co-CEO | CCA and B, LLC
Christa Pitts is the business mind in the family owned and operated company that created The Elf on the Shelf®. Before joining forces with her sister and mother, Pitts spent five years as one of the most beloved hosts on QVC, where her warmth and upbeat personality made her a household name.
In 2005, Pitts launched Creatively Classic Activities and Books (CCA and B, LLC®) with her twin sister, Chanda Bell, and mother, Carol Aebersold. Pitts joined as Co-CEO to focus on building partnerships, licensing, and strategic vision. In addition, she took on the worlds of marketing, sales, IP development and protection, and legal affairs. To date, The Elf on the Shelf® has sold over 6 million copies in North America.
Pitts was instrumental in developing Big Canoe Entertainment, the production team that created the 2011 animated special, An Elf’s Story™. As one of the executive producers, she helped bring the Christmas special to fruition, and engineered the launch and distribution strategy that turned The Elf on the Shelf® into an animated holiday classic.
Pitts was featured in Georgia Trend magazine’s “40 under 40” list. She was named the Georgia Small Business Person of the Year by the Small Business Association (an honor she shares with her mom and sister.) Pitts helped CCA and B find its place on Inc.’s 500/5,000 list and was named an Ernst and Young Entrepreneur of the Year Finalist in 2010.