The Elf on the Shelf®: A Christmas Tradition is a cleverly rhymed children’s book explaining the story of Santa’s scout elves, who are sent to be Santa’s eyes and ears at children’s homes around the world! Adopt your own scout elf and learn the tale of Santa’s finest helpers. The whole family will enjoy this Christmas tradition.

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At the North Pole, scout elves have their own way of celebrating birthdays, as told in the enchanting children’s story The Elf on the Shelf®: A Birthday Tradition. Find out the little-known story of how Santa’s helpers celebrate birthdays—and how you can invite your scout elf to share that tradition with your family!

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New just in time for Christmas 2014, Elf Pets®: A Reindeer Tradition, tells the story of the North Pole’s special pets and how you can adopt and love your own reindeer! Each animal wears a heart charm around its neck that fills with Christmas magic each time you cuddle it! On Christmas Eve, that full heart will help Santa’s sleigh fly.

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